Selling a new jobticket by referring to the 9-euro Ticket

JULY 2022

        The public transport companies in Hamburg needed a new campaign for their job ticket. The task was to make people stay on public transport after the 9-euro ticket ends. I created assets that communicated the savings and referred to the 9-euro ticket craze in a fun way.

My part: Campaign concept and copy, art supervision, UX copy
Agency: DAYONE
© S-Bahn Hamburg