Genesis Worldwide

You’re Born to be driven.





The campaign concept for the G90 has been developed around one simple truth: that the main purpose of a car like this is not to drive it. But to be driven in it.
November 2018



Campaign Idea: Jasmin scharrer 
Creative Direction: Mattias Hess, Rico Noël

Art Direction: Nico Witwicki


               
             
Campaign Film:








               
               
Teaser:






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