Genesis Worldwide

You’re Born to be driven.

The campaign concept for the G90 has been developed around one simple truth: that the main purpose of a car like this is not to drive it. But to be driven in it.
November 2018

Campaign Idea: Jasmin scharrer 
Creative Direction: Mattias Hess, Rico Noël

Art Direction: Nico Witwicki

Campaign Film:


👊👊👊Imprint & DSGVO👊👊👊