The first 18+ cherry pie
March 2024
In 2024, CHEEX partnered with Berlin's Nicepies bakery to create the adults-only Cherry Pie, which included a CHEEX voucher. This local collaboration aimed to expand CHEEX's audience by tapping into the trending fusion of food and sensuality.
My part: campaign concept, copywriting, campaign management, project planning and communication with nicepies/ PLUSMINUS.
Design: PLUSMINUS Studio
Photographer: Helen Waeder
© CHEEX