Making porn organic

SEPTEMBER 2022
             

      Since the end of last year, I have been the German copywriter and campaign conceptor at ethical adult entertainment platform CHEEX. Supporting the organic orgasm campaign was my first project with them in the process of shaping their verbal identity.

They didn’t want to be perceived as ‘female-friendly’ and reserved, but sexpositive, fun and relevant for different genders apart of the binary. I wrote the campaign strapline that made the message more clear: “Schmutzige pornos. Sauber produziert” (dirty porn, cleanly produced). This tied into their mission to only show porn that was produced ethically, with fair payment, contracts and actors above 18.

My part: shaping verbal identity together with english copywriter, claim: Schmutzige pornos, sauber produziert.
Design and pictures: PLUSMINUS Studio
© CHEEX