Let’s have more positions on pleasure

JUNE 2023

© Diana Bobb

        Most sex positions look like a manual for advanced gymnastics, or reinforce stereotypes within their depiction. Together with illustrator Diana Bobb, we created ‘POSITIONS ON PLEASURE’. A diverse, inclusive set of sex positions that everyone can benefit from. The launch event of the new positions created 2.6M gross reach and hundreds of new followers. The card deck was so well perceived by the audience that CHEEX is thinking about making it their first real-life product. See all positions here. 

My part: Campaign concept, illustrator research, position ideation together with the team, copywriting
Illustration: Diana Bobb
Photography: Marie Wawryk, Diana Bobb 
Design: PLUSMINUS Studio