https://jasminscharrer.com Jasmin Scharrer – Copywriter and Climate Communicator Thu, 26 Feb 2026 15:28:48 +0000 https://jasminscharrer.com en https://jasminscharrer.com/ABOUT Thu, 03 Aug 2023 13:43:59 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/ABOUT Hi, I’m Jasmin. I write and ideate for progressive and climate-conscious companies.<img width="2400" height="3285" width_o="2400" height_o="3285" data-src="https://freight.cargo.site/t/original/i/aa27ce8f41621a837d9f42039076b666081ed4680412867ab50059484d6a8566/Jasmin-583_final.jpg" data-mid="192013768" border="0" src="https://freight.cargo.site/w/1000/i/aa27ce8f41621a837d9f42039076b666081ed4680412867ab50059484d6a8566/Jasmin-583_final.jpg" /> Foto: Michael Breyer Awards:UNHCR special achievement award&nbsp;ADC Awards, Gold, Data Visualization Lovie Awards 1x Gold, 2x Silver Clio Awards, Bronze, PR MulticulturalCannes Lions, 6x ShortlistOne Show, 2x Merit&nbsp;New York Festival, 4x Shortlist My goal is to live like grandma: less waste, no shame.&nbsp; If you have a project I can help you with, let me know! 2023: Cofounder@ Ohne Furcht und Tadel&nbsp;Freelance Copywriter for CHEEX, STADTNACHACHT, DER GRÜNE PUNKT, etc. 2022: Founder @ACTNOWBUTHOW Freelance Copywriter for CHEEX, CABONALE, DAYONE, ofUNICORNS AND LIONS 2021:&nbsp; Marketingmanager @ClimatePartner before 2020:&nbsp; Copywriter / Concept Creative @RCKT, Jung von Matt JvM Academy Alumni Trainee @ BDD’ &amp; FWRD, Minneapolis, USA Email&nbsp; &nbsp;&nbsp;LinkedIn https://jasminscharrer.com/CLIMATE-mobile Fri, 25 Aug 2023 10:14:10 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/CLIMATE-mobile Climate <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f742243847bb62281c8ba62417345a6e9ee1b54a95e7ec19f9e9cb29c665d099/Thumb_Baumentscheid.png" data-mid="245377405" border="0" src="https://freight.cargo.site/w/960/i/f742243847bb62281c8ba62417345a6e9ee1b54a95e7ec19f9e9cb29c665d099/Thumb_Baumentscheid.png" />SOCIAL MEDIA&nbsp;BAUMENTSCHEID <img width="2000" height="2270" width_o="2000" height_o="2270" data-src="https://freight.cargo.site/t/original/i/2210c6a438db692b1d83b97c10755ba6f1f8a0221f287ce6a5b92ce8fa7f5785/12.png" data-mid="188856601" border="0" src="https://freight.cargo.site/w/1000/i/2210c6a438db692b1d83b97c10755ba6f1f8a0221f287ce6a5b92ce8fa7f5785/12.png" />EVENT COMMUNICATIONCARBONALE<img width="1000" height="1135" width_o="1000" height_o="1135" data-src="https://freight.cargo.site/t/original/i/19461f6c52087119f20c764e3e58139c99f243ca754f41e001f9fc3297738def/PORTFOLIO.png" data-mid="204967455" border="0" src="https://freight.cargo.site/w/1000/i/19461f6c52087119f20c764e3e58139c99f243ca754f41e001f9fc3297738def/PORTFOLIO.png" />BRAIN ON CLIMATEPSY4F <img width="2000" height="2270" width_o="2000" height_o="2270" data-src="https://freight.cargo.site/t/original/i/8261317e9003ae04b82b0626f30dcf484815f74c855bf6b758b4a02b3da31764/14.png" data-mid="188856602" border="0" src="https://freight.cargo.site/w/1000/i/8261317e9003ae04b82b0626f30dcf484815f74c855bf6b758b4a02b3da31764/14.png" /> UPSKILLING COURSEACTNOWBUTHOW<img width="2000" height="2270" width_o="2000" height_o="2270" data-src="https://freight.cargo.site/t/original/i/b38b0ef3123bbcafeb98f4d840c3127b216f029f46702a1f44b727f998b49994/KolonneNULL.png" data-mid="188856606" border="0" src="https://freight.cargo.site/w/1000/i/b38b0ef3123bbcafeb98f4d840c3127b216f029f46702a1f44b727f998b49994/KolonneNULL.png" /> CARBON CONFESSIONSRE:PUBLICA <img width="2000" height="2270" width_o="2000" height_o="2270" data-src="https://freight.cargo.site/t/original/i/f5e5f907f2a8ff3b990d9225fcdfebaddd68607e7a6666c5aa0be3727c459085/13.png" data-mid="188856603" border="0" src="https://freight.cargo.site/w/1000/i/f5e5f907f2a8ff3b990d9225fcdfebaddd68607e7a6666c5aa0be3727c459085/13.png" /> EXPLORATIONS PRO BONOCreatives For Future Psychologists For Future&nbsp; ARTVENTURE CLUBCitizens’ referendum campaigns: Berlin 2030 – We lost ︎ Stopp Südumfahrung – We won 2x!︎ SEE ALL https://jasminscharrer.com/JETZT-ALT Thu, 30 Jan 2025 15:53:20 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/JETZT-ALT Poking fun at aggressive ads January 2024&nbsp; &nbsp;rebuy is a company that really doesn’t try to sell you things! At least in some periods. Instead, they pay you for those old phones collecting dust in your drawer. So we made fun of how desperately other companies try to make a sell and borrowed their style and language. For once, I was grateful that no one respects the 'no ads please' sticker on my mailbox. <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7099b596ff10c7126e78886cb84f7836a787a4a08b02f0309ef9fa3cd67664b9/green-amr-flight-2-ce-generic-meta-square.png" data-mid="225775042" border="0" src="https://freight.cargo.site/w/1000/i/7099b596ff10c7126e78886cb84f7836a787a4a08b02f0309ef9fa3cd67664b9/green-amr-flight-2-ce-generic-meta-square.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9245a59ae4aa87c814b5b3a9e2e5ba9290b10e8dac200049f7b1dde8c5bd1dea/green-amr-flight-2-me-generic-meta-square.png" data-mid="225775043" border="0" src="https://freight.cargo.site/w/1000/i/9245a59ae4aa87c814b5b3a9e2e5ba9290b10e8dac200049f7b1dde8c5bd1dea/green-amr-flight-2-me-generic-meta-square.png" /> <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/143f696981b334f851512a707a804d6ba4e6f9e30f1d4b622a4033638fbe8dd8/JETZT_ALT_VIDEO-2.gif" data-mid="225822660" border="0" data-scale="48" src="https://freight.cargo.site/w/540/i/143f696981b334f851512a707a804d6ba4e6f9e30f1d4b622a4033638fbe8dd8/JETZT_ALT_VIDEO-2.gif" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fce1a6a5d35d59d4ff740758a7ecbd4bd62719642e804792c8c7c026ef8564ae/green-amr-flight-1-ce-generic-meta-square.png" data-mid="225775039" border="0" src="https://freight.cargo.site/w/1000/i/fce1a6a5d35d59d4ff740758a7ecbd4bd62719642e804792c8c7c026ef8564ae/green-amr-flight-1-ce-generic-meta-square.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/97e1c38ae5759e48e6915ff067159891a5568f7ce84691f9da6b2a2962647f3d/green-amr-flight-2-rebuy-generic-meta-square.png" data-mid="225776537" border="0" src="https://freight.cargo.site/w/1000/i/97e1c38ae5759e48e6915ff067159891a5568f7ce84691f9da6b2a2962647f3d/green-amr-flight-2-rebuy-generic-meta-square.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5a8c46abe7ca9308097b0f2cd1e5bab7380a98564aa8b7d5edc16e1e9cdf20c8/green-amr-flight-1-rebuy-generic-meta-square.png" data-mid="225775040" border="0" src="https://freight.cargo.site/w/1000/i/5a8c46abe7ca9308097b0f2cd1e5bab7380a98564aa8b7d5edc16e1e9cdf20c8/green-amr-flight-1-rebuy-generic-meta-square.png" />My part:campaign concept and copy throughout the funnel, design-input to make it fly. The video was produced by another company.Design:&nbsp;© rebuy https://jasminscharrer.com/STADT-NACH-ACHT Fri, 31 Jan 2025 14:09:56 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/STADT-NACH-ACHT A party for party makers March-November 2023&nbsp; &nbsp;STADT NACH ACHT is a bi-annual nightlife conference in Berlin. In just months, I led social media growth by 6.000%, boosting Instagram and LinkedIn views by 50.000%. Through targeted newsletters, ads and micro-influencers , early bird tickets sold out nearly the entire conference despite limited time due to state funding constraints.&nbsp; <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/d41a77550e74387f34c163d636d2b278dfa2dbf231bebda939a6ab11b0cc2122/JETZT_ALT_VIDEO-3.gif" data-mid="225831300" border="0" data-scale="65" src="https://freight.cargo.site/w/540/i/d41a77550e74387f34c163d636d2b278dfa2dbf231bebda939a6ab11b0cc2122/JETZT_ALT_VIDEO-3.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/e5660b0d474062ea5a743e29ac53e591b2ba76d24ee9109110718cf3f74d8ccb/Kein-Titel-Banner-Quadratisch-min.gif" data-mid="225834954" border="0" src="https://freight.cargo.site/w/540/i/e5660b0d474062ea5a743e29ac53e591b2ba76d24ee9109110718cf3f74d8ccb/Kein-Titel-Banner-Quadratisch-min.gif" /> My part: Social media concept, content creation, community management, social media and press contact during the event, newsletter writing.Design Templates:&nbsp;© Lisa Ghio <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a3fc01fa861e60e196154dd87304cd5aa3347cc94c80806a1bcf8dbd44a7578/Kein-Titel-Banner-Quadratisch-6.png" data-mid="225834917" border="0" src="https://freight.cargo.site/w/1000/i/5a3fc01fa861e60e196154dd87304cd5aa3347cc94c80806a1bcf8dbd44a7578/Kein-Titel-Banner-Quadratisch-6.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/7b83f528cf14c60ee7f886b987002371030f3b1a8af9dc4e92ef3e7206f90b07/sn8_2023_053.png" data-mid="225863592" border="0" src="https://freight.cargo.site/w/1000/i/7b83f528cf14c60ee7f886b987002371030f3b1a8af9dc4e92ef3e7206f90b07/sn8_2023_053.png" /> <img width="800" height="1200" width_o="800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0c1032a67ccdfb3bff77c978582b1fb24c0284a4f979d17b321b421289041dda/sn8_2023_118.png" data-mid="225863615" border="0" src="https://freight.cargo.site/w/800/i/0c1032a67ccdfb3bff77c978582b1fb24c0284a4f979d17b321b421289041dda/sn8_2023_118.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/9c1409323ca47cf8f40e8cfcbba567cb7035d988470edd8ab6730784c9584239/sn8_2023_027.png" data-mid="225863627" border="0" src="https://freight.cargo.site/w/1000/i/9c1409323ca47cf8f40e8cfcbba567cb7035d988470edd8ab6730784c9584239/sn8_2023_027.png" /> https://jasminscharrer.com/ENGAGIERTES-BERLIN Thu, 26 Feb 2026 15:28:48 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/ENGAGIERTES-BERLIN Everything that civil society needs August 2025- October 2025&nbsp; &nbsp;I helped with the lounge communication of a website that provides support for civil society organisations and NGOs. The launch film was shown in regional cinemas and on Social Media. <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/fdbc9a6f931d86ed3037e3bc128a9192fa8ae2356ea520a680baeb6546197920/Kopie-von-Kopie-von-Kopie-von-INSTAGRAM_LINKEDIN_DRAFT.png" data-mid="245350399" border="0" src="https://freight.cargo.site/w/1000/i/fdbc9a6f931d86ed3037e3bc128a9192fa8ae2356ea520a680baeb6546197920/Kopie-von-Kopie-von-Kopie-von-INSTAGRAM_LINKEDIN_DRAFT.png" /> <img width="829" height="1037" width_o="829" height_o="1037" data-src="https://freight.cargo.site/t/original/i/7d44e263e6d9ac73605f9cd6dc6cc3e58e943676c9131289efc33375cf54c93c/Kopie-von-Kopie-von-Kopie-von-INSTAGRAM_LINKEDIN_DRAFT-4.gif" data-mid="245350356" border="0" src="https://freight.cargo.site/w/829/i/7d44e263e6d9ac73605f9cd6dc6cc3e58e943676c9131289efc33375cf54c93c/Kopie-von-Kopie-von-Kopie-von-INSTAGRAM_LINKEDIN_DRAFT-4.gif" /> My part: claim writing, launch film concept and copy, content creation, content moderation and management.Design: © renk e.V. <img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e989f631584e3095ac5679d81eec5fdbbaede7334ce333d321573a1ad31f6e98/engagiertes-berlin_mockup_raum.jpg" data-mid="245350138" border="0" src="https://freight.cargo.site/w/1000/i/e989f631584e3095ac5679d81eec5fdbbaede7334ce333d321573a1ad31f6e98/engagiertes-berlin_mockup_raum.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/83da26d723cdb96c53bd0f67948c88d35e6b6db68a7994b7857cc0842b7a0561/Sorry-Post-1.png" data-mid="245352133" border="0" src="https://freight.cargo.site/w/1000/i/83da26d723cdb96c53bd0f67948c88d35e6b6db68a7994b7857cc0842b7a0561/Sorry-Post-1.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/99b3c392ae31e6575285048407ac0b0154ed8888cb51faf9f384426a908e06e8/Sorry-Post-2.png" data-mid="245352134" border="0" src="https://freight.cargo.site/w/1000/i/99b3c392ae31e6575285048407ac0b0154ed8888cb51faf9f384426a908e06e8/Sorry-Post-2.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/37c18c99783b8df47b8826244a94836138e8be5580d7c183535655785e5dd7d5/Sorry-Post-3.png" data-mid="245352135" border="0" src="https://freight.cargo.site/w/1000/i/37c18c99783b8df47b8826244a94836138e8be5580d7c183535655785e5dd7d5/Sorry-Post-3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e178b9662bbdae7d0428594a48d107f6fd5ad3f5a3cd13fb07cd0086f81e47a8/Sorry-Post-6.png" data-mid="245352137" border="0" src="https://freight.cargo.site/w/1000/i/e178b9662bbdae7d0428594a48d107f6fd5ad3f5a3cd13fb07cd0086f81e47a8/Sorry-Post-6.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/06fb418c47cbc55de24d072ed5716e9d5707030ada3ed70a32f34b297e4a99d4/Sorry-Post-5.png" data-mid="245352136" border="0" src="https://freight.cargo.site/w/1000/i/06fb418c47cbc55de24d072ed5716e9d5707030ada3ed70a32f34b297e4a99d4/Sorry-Post-5.png" /> https://jasminscharrer.com/NICE-PIES-X-CHEEX Thu, 03 Aug 2023 13:44:01 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/NICE-PIES-X-CHEEX The first 18+ cherry pie&nbsp;March 2024 &nbsp; &nbsp; In 2024, CHEEX partnered with Berlin's Nicepies bakery to create the adults-only Cherry Pie, which included a CHEEX voucher. This local collaboration aimed to expand CHEEX's audience by tapping into the trending fusion of food and sensuality. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/60147cccdd5ebc61eac922521a41e7becbd77bd27085b82f5a0f0476fe25e064/Kein-Titel-Banner-Quadratisch-2.gif" data-mid="225867074" border="0" src="https://freight.cargo.site/w/1000/i/60147cccdd5ebc61eac922521a41e7becbd77bd27085b82f5a0f0476fe25e064/Kein-Titel-Banner-Quadratisch-2.gif" /> <img width="914" height="1120" width_o="914" height_o="1120" data-src="https://freight.cargo.site/t/original/i/7449c953dee77a1a0e51849943abbd369aef3b1e58d6e327200dcea6788cb67a/Bildschirmfoto-2025-02-01-um-16.30.29.png" data-mid="225867204" border="0" src="https://freight.cargo.site/w/914/i/7449c953dee77a1a0e51849943abbd369aef3b1e58d6e327200dcea6788cb67a/Bildschirmfoto-2025-02-01-um-16.30.29.png" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c4899be37d32f6ee48b3958951c824852de65fa21419549852138e647c2a2850/WhatsApp-Image-2025-02-01-at-14.39.45-6.jpeg" data-mid="225867135" border="0" src="https://freight.cargo.site/w/1000/i/c4899be37d32f6ee48b3958951c824852de65fa21419549852138e647c2a2850/WhatsApp-Image-2025-02-01-at-14.39.45-6.jpeg" /> <img width="5333" height="4000" width_o="5333" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e4e4f18222a6dee03c80dcbe8f6b426b52bfe319de237d0f3e609137712d5603/NicePiesXCheex_9.jpg" data-mid="225867151" border="0" src="https://freight.cargo.site/w/1000/i/e4e4f18222a6dee03c80dcbe8f6b426b52bfe319de237d0f3e609137712d5603/NicePiesXCheex_9.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f78f842d008a1cb97e4edf9f8e5e4ff68779fe99e41dafeb4fff0402a000f87a/getcheex-1-2.png" data-mid="225866530" border="0" src="https://freight.cargo.site/w/1000/i/f78f842d008a1cb97e4edf9f8e5e4ff68779fe99e41dafeb4fff0402a000f87a/getcheex-1-2.png" /> My part: campaign concept, copywriting, campaign management, project planning and communication with nicepies/ PLUSMINUS.Design: PLUSMINUS Studio Photographer: Helen Waeder © CHEEX<img width="5333" height="4000" width_o="5333" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6f5a610fd1815a21c73ada09b96b5dc86b6fc8aeae35721b0d3e733c3e5dcde2/NicePiesXCheex_20.jpg" data-mid="225867067" border="0" src="https://freight.cargo.site/w/1000/i/6f5a610fd1815a21c73ada09b96b5dc86b6fc8aeae35721b0d3e733c3e5dcde2/NicePiesXCheex_20.jpg" /> https://jasminscharrer.com/BILLIG-FAHRT-WEITER Mon, 07 Aug 2023 14:29:06 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/BILLIG-FAHRT-WEITER Joining the 9€ ticket craze JULY 2022 <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fb5afdae8308ec51a63281644163df476d97c61565a67b83c07f178e064fbd6/Google-Add-Netboard-Cuxhaven.png" data-mid="187249676" border="0" src="https://freight.cargo.site/w/1000/i/7fb5afdae8308ec51a63281644163df476d97c61565a67b83c07f178e064fbd6/Google-Add-Netboard-Cuxhaven.png" /> &nbsp; &nbsp; &nbsp; &nbsp; The public transport companies in Hamburg needed a new campaign for their job ticket. The task was to make people stay on public transport after the 9-euro ticket ends. I created assets that communicated the savings and referred to the 9-euro ticket craze in a fun way. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2d9d2ff2bab6be1467991a40d65ec531b8fb04b0e07b8c9446441040bccfb23/Google-Add-Netboard-Sparwitz.png" data-mid="187249679" border="0" src="https://freight.cargo.site/w/1000/i/c2d9d2ff2bab6be1467991a40d65ec531b8fb04b0e07b8c9446441040bccfb23/Google-Add-Netboard-Sparwitz.png" /> My part: Campaign concept and copy, art supervision, UX copy Agency: DAYONE © S-Bahn Hamburg <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0be8274b0817c859c8743f1643151cc081210bceedbcf71891f9876066c000f9/Google-Add-Netboard-Sparflamme.png" data-mid="187250066" border="0" src="https://freight.cargo.site/w/1000/i/0be8274b0817c859c8743f1643151cc081210bceedbcf71891f9876066c000f9/Google-Add-Netboard-Sparflamme.png" /> https://jasminscharrer.com/NA-DANN Mon, 07 Aug 2023 13:36:20 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/NA-DANN Making mistakes is okay, especially with the right insurance.OCTOBER 2021 <img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/787a481558a6d81a03465708fab661dff35b48d0a5af4bdfe0e032c0afd7e4db/wtfjfksmall.gif" data-mid="187245606" border="0" data-scale="54" src="https://freight.cargo.site/w/400/i/787a481558a6d81a03465708fab661dff35b48d0a5af4bdfe0e032c0afd7e4db/wtfjfksmall.gif" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Most insurance companies take their jobs very seriously. WeFox does so too, but for them, it doesn’t mean that the communication has to be boring. The digital provider is aimed at an urban, younger audience, saying: No matter what you put your crazy mind onto, you can stay relaxed. With my concept, I was able to win the pitch for WeFox's first, europe-wide 360° campaign. <img width="400" height="225" width_o="400" height_o="225" data-src="https://freight.cargo.site/t/original/i/15d5ac7a494fab40fa185340e142abee9d3f0f71d6be8204f9d453f4653523fc/berliner2small.gif" data-mid="187245880" border="0" data-scale="47" src="https://freight.cargo.site/w/400/i/15d5ac7a494fab40fa185340e142abee9d3f0f71d6be8204f9d453f4653523fc/berliner2small.gif" />FLIGHT 2 &nbsp;<img width="620" height="886" width_o="620" height_o="886" data-src="https://freight.cargo.site/t/original/i/d3e533d056564b1cbf9e15ae8a053e70eb3540973358025f96959c74060bddd4/Wefox-Out-of-Home--354579-detailp.png" data-mid="187245416" border="0" src="https://freight.cargo.site/w/620/i/d3e533d056564b1cbf9e15ae8a053e70eb3540973358025f96959c74060bddd4/Wefox-Out-of-Home--354579-detailp.png" /> <img width="4381" height="2025" width_o="4381" height_o="2025" data-src="https://freight.cargo.site/t/original/i/77017aea797b5f4a729bc694c38ee0d666831a1aa2e1faebb66bbfb07b8bd827/0-4.jpg" data-mid="187247835" border="0" src="https://freight.cargo.site/w/1000/i/77017aea797b5f4a729bc694c38ee0d666831a1aa2e1faebb66bbfb07b8bd827/0-4.jpg" /> <img width="4381" height="2025" width_o="4381" height_o="2025" data-src="https://freight.cargo.site/t/original/i/4baf7d6c5c9bcdf3d5d7b7cfc9cc37e86520cc76132665ddbade066f81f6074f/0-2.jpg" data-mid="187247921" border="0" src="https://freight.cargo.site/w/1000/i/4baf7d6c5c9bcdf3d5d7b7cfc9cc37e86520cc76132665ddbade066f81f6074f/0-2.jpg" /> <img width="4381" height="2024" width_o="4381" height_o="2024" data-src="https://freight.cargo.site/t/original/i/c38d1a3f691563fa1e37330393150b6cb40ce234cba6edb471047c39094d266a/0.jpg" data-mid="187248316" border="0" src="https://freight.cargo.site/w/1000/i/c38d1a3f691563fa1e37330393150b6cb40ce234cba6edb471047c39094d266a/0.jpg" /> <img width="4381" height="2025" width_o="4381" height_o="2025" data-src="https://freight.cargo.site/t/original/i/1f7c8e760c8819f24bb10ae80a315f9508bf6150f9ae9646bb98fa1033ceb03c/0-3.jpg" data-mid="187247918" border="0" src="https://freight.cargo.site/w/1000/i/1f7c8e760c8819f24bb10ae80a315f9508bf6150f9ae9646bb98fa1033ceb03c/0-3.jpg" /> My part: creation of two different campaign concepts with a market-generic insight. Look definition with the support of freelance art directors. Operational management of the creative team including supervision during the pitch phase. Creative presentation management as well as presentation to the client. The execution was done after I left the company, but followed very closely my ideas in both campaign flights of 2021. Art Direction: Joanne Schwartz Strategy: Laura Dehn Copywriting: Linus Höcker Agency: RCKT© WEFOX FLIGHT 1 https://jasminscharrer.com/ORGANIC-ORGASMS Sat, 01 Feb 2025 13:29:12 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/ORGANIC-ORGASMS Making porn organicSEPTEMBER 2022&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/17a12fd51727fdfac249a0652b5f822afe0bc65f79e1cbfc111ac7c344108462/billboard.jpeg" data-mid="225865125" border="0" src="https://freight.cargo.site/w/1000/i/17a12fd51727fdfac249a0652b5f822afe0bc65f79e1cbfc111ac7c344108462/billboard.jpeg" />&nbsp; &nbsp; &nbsp; Since the end of last year, I have been the German copywriter and campaign conceptor at ethical adult entertainment platform CHEEX. Supporting the organic orgasm campaign was my first project with them in the process of shaping their verbal identity.<img width="1678" height="1190" width_o="1678" height_o="1190" data-src="https://freight.cargo.site/t/original/i/ec1fa78d74d1cd3525ae89d18d4da3ac1dd6ac709311f32e776d0951e27e9885/0001.png" data-mid="225867751" border="0" src="https://freight.cargo.site/w/1000/i/ec1fa78d74d1cd3525ae89d18d4da3ac1dd6ac709311f32e776d0951e27e9885/0001.png" /> They didn’t want to be perceived as ‘female-friendly’ and reserved, but sexpositive, fun and relevant for different genders apart of the binary. I wrote the campaign strapline that made the message more clear: “Schmutzige pornos. Sauber produziert” (dirty porn, cleanly produced). This tied into their mission to only show porn that was produced ethically, with fair payment, contracts and actors above 18. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70baa22b1a2a59757dab4a7b6818cbbbb22db9339eb72b921d0e48d711bbc13a/Blue-Green-Elegant-Islamic-Ramadan-Kareem-2025-Floral-Flyer-Prasentation-1.png" data-mid="225889900" border="0" src="https://freight.cargo.site/w/1000/i/70baa22b1a2a59757dab4a7b6818cbbbb22db9339eb72b921d0e48d711bbc13a/Blue-Green-Elegant-Islamic-Ramadan-Kareem-2025-Floral-Flyer-Prasentation-1.png" /> My part: shaping verbal identity together with english copywriter, claim: Schmutzige pornos, sauber produziert.Design and pictures: PLUSMINUS Studio © CHEEX <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18b1764c1ef13ea3493b966168167d6e4e117e29724af658b484277bc754dbbf/Kein-Titel-Banner-Quadratisch-7-1.png" data-mid="225889986" border="0" src="https://freight.cargo.site/w/1000/i/18b1764c1ef13ea3493b966168167d6e4e117e29724af658b484277bc754dbbf/Kein-Titel-Banner-Quadratisch-7-1.png" /> https://jasminscharrer.com/SOFT-SKILLS Thu, 03 Aug 2023 13:44:01 +0000 Jasmin Scharrer – Copywriter and Climate Communicator https://jasminscharrer.com/SOFT-SKILLS An open application of four refugees OCTOBER 2018 <img width="1000" height="537" width_o="1000" height_o="537" data-src="https://freight.cargo.site/t/original/i/e5af75f4f0a3ce387f40bdb3035d233c40dca767107e2c9327caaa4ad29c2928/web.gif" data-mid="186991863" border="0" src="https://freight.cargo.site/w/1000/i/e5af75f4f0a3ce387f40bdb3035d233c40dca767107e2c9327caaa4ad29c2928/web.gif" /> &nbsp; &nbsp; &nbsp; &nbsp;In 2015, 500,000 refugees came to Germany. They fled war and unrest, only to experience even more despair here. Access to the labor market has been denied to many, but without it, their lives stay on hold. The startup socialbee has employed them in a social temporary employment model. To show their stories and put them in a different light, we developed a campaign that shared the soft skills they gained on the run.Our Germany-wide campaign generated lots of media attention. The founder even got an audience with Chancellor Merkel and is now an Ashoka Fellow. Also, the campaign is used in a German school book about advertising. My part: campaign concept, preparation of interview guide, shooting preparation &amp; shooting support, editing, support of the team in press relations (preparation of press kit, release and lead list)Agency: Jung von Matt Art Direction: Rico Noel, Tim Kaun, Nico Witwicki, Tomic LeeFotos:&nbsp;Tim Kaun,&nbsp;Nico Witwicki © socialbee <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/877988ba97bf7d0ac6debb108dd1c62b32ec65c9eba93fcb3eac98c6654b8be1/thumb2.jpeg" data-mid="186991865" border="0" src="https://freight.cargo.site/w/1000/i/877988ba97bf7d0ac6debb108dd1c62b32ec65c9eba93fcb3eac98c6654b8be1/thumb2.jpeg" /> <img width="2500" height="1590" width_o="2500" height_o="1590" data-src="https://freight.cargo.site/t/original/i/9dd02cc7f00f4e38a01c52ed93d0f77b9f8e3bbdb00c1bbbc61e1ed4ebd082bf/Keyvisuals_02.jpg" data-mid="186992596" border="0" src="https://freight.cargo.site/w/1000/i/9dd02cc7f00f4e38a01c52ed93d0f77b9f8e3bbdb00c1bbbc61e1ed4ebd082bf/Keyvisuals_02.jpg" /> <img width="2500" height="1590" width_o="2500" height_o="1590" data-src="https://freight.cargo.site/t/original/i/d7309eaae3def6d6a86c0a6b8017d4b51e29f0c09a9f83e61a7436c8f4c9349e/Keyvisuals_04.jpg" data-mid="186992598" border="0" src="https://freight.cargo.site/w/1000/i/d7309eaae3def6d6a86c0a6b8017d4b51e29f0c09a9f83e61a7436c8f4c9349e/Keyvisuals_04.jpg" /> <img width="2500" height="1590" width_o="2500" height_o="1590" data-src="https://freight.cargo.site/t/original/i/bda63aefeea86241153e03da69018c172572686ba1605a1df1d5d325112a33b7/Keyvisuals_01.jpg" data-mid="186992595" border="0" src="https://freight.cargo.site/w/1000/i/bda63aefeea86241153e03da69018c172572686ba1605a1df1d5d325112a33b7/Keyvisuals_01.jpg" /> <img width="2500" height="1590" width_o="2500" height_o="1590" data-src="https://freight.cargo.site/t/original/i/43a0918b75d4cc1d54d4461626992e18dffc4023ccd1012379e9b532bb9eff1f/Keyvisuals_03.jpg" data-mid="186992597" border="0" src="https://freight.cargo.site/w/1000/i/43a0918b75d4cc1d54d4461626992e18dffc4023ccd1012379e9b532bb9eff1f/Keyvisuals_03.jpg" />